My objective is to help you cut through the clutter and fast forward your GTM process, and drive sustainable growth. via a combination of strategy, tactical execution, and knowledge transfer to your team.
Services
Fractional CMO
& Advisory Services
I work with leadership teams to build practical plans, and hands-on execution for mission-critical initiatives with high ambiguity and complexity. My services include:
GTM strategy and launch planning
Digital marketing strategy, campaign planning and management
Brand development
Product marketing strategy and execution
Segmentation and targeting
Positioning, pricing and packaging
Market research, user research and competitive analysis
Team leadership, training and recruiting
Product Packaging & Positioning
Whether developing a new product or evolving an existing suite, I provide a clear framework, and expertise, to help leaders understand their target audience, their challenges, and how to communicate a product’s differentiated value into a compelling solution.
This process is my core expertise, supported by a proven framework to ensure alignment and differentiation.
GTM Strategy
I help businesses transform their Go-To-Market strategy into a scalable "revenue factory,". I work closely with leadership teams to define potential growth avenues, aligning product, marketing and sales strategies for maximum impact. My services cover areas such as:
Cross-functional alignment and integrated GTM planning
Digital advertising strategy
Sales enablement
Demand generation, ABM, inbound marketing
Website architecture and content strategy
Can I Help?
I believe that many of the principles I advocate are transferrable across industries and company types. That said, there’s always a learning curve.
In the interest of time, and transparency, I specialize in:
Enterprise Software (SAAS & managed service)
Verticals: Retail, CPG, Auto, Travel,
Ad-tech, Mar-tech
Industry 4.0, Supply chain analytics
Blockchain, Web3 (& metaverse)
B2B, B2B2C, B2C software solutions